It is through decades of experience that one truly becomes a master of focus group design, recruiting, moderation, analysis and reporting. In Tom's case, this experience includes working for some of the brightest minds in marketing at the largest of research firms, agencies and end users, such as:
When your focus groups are important, you need a moderator who has "been there, done that" enough to know best practices, one with the ability to maximize ROI on every engagement. Review Five Very Important Reasons (industries, clients, projects) to use Tom on your next series of focus groups
Tom earned an academic scholarship at Oglethorpe University, and maintained a 3.3 GPA in graduate school at Georgia State University, taking every undergraduate and graduate course offered in marketing research.
Tom completed his Certified Focus Group Director (CFGD) training from Greeley Institute in 1999. This is similar to programs offered by RIVA Training Institute and Burke Institute.
While working on the client side in the New Products Research Group at Turner Broadcasting, Tom completed training in 2005 at Synectics on moderation for new product development purposes.
In 2009, Tom began offering custom training to his own clients in best practices and maximizing ROI across a variety of qualitative research engagements - focus groups, usability, IDIs, etc.
Ongoing client satisfaction surveys indicate that Tom compares favorably to other moderators across numerous dimensions. Yes, it's only 20 something of Tom's large clients - but most have significant experience with other moderators (on that note, see agency client text in between focus groups...).
It all starts with designs that are geared to meet client needs and objectives.
When you have done it 1,000 times, execution in recruiting to reporting is flawless.
Numerous research tools have been tested and refined over the course of hundreds of studies.
From study approval to delivery of the report, Tom can expedite the timeline.
Audio and/or video deliverables are included with traditional and remotely held groups
When design, recruiting, moderation, and analysis are optimized - reporting geared for maximum ROI is possible.